Reach consumers with
spending power

Online customers can be engaged and linked directly to your website

Excellent medium for contesting

Unlike TV, online can be
geo-targeted

Unlike Radio, online can be visual and dynamic

Unlike Pay-per-click, online ads can build your brand with a wide audience

Very Affordable

Highly Adaptable

Tangible Tracking and Measurement

Why Advertise Online

Reach consumers with spending power

The internet reaches a wide audience, but skews heavily towards consumers with spending power.

• 88.9% of households with families are online

• 75.0% of adults 35-54 and 88.9% of adults 18-34 are online

• 83.2% of adults on the internet in the highest income quartile

• 89.4% of adults with a university education are online

(Source: Statistics Canada)

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